Partnership in line with mission to support early intervention and practical behavioural change
Zurich Financial Services Australia and OnePath Life have renewed their 12-month partnership with Mr Perfect, the grassroots men’s mental wellbeing network encouraging conversation and connections through informal BBQs across Australia.
Now in their fourth year of partnership, Zurich and OnePath Life have supported Mr Perfect to expand to more than 40 locations in most states and territories around the country. The funding also enabled Mr Perfect to quickly scale up online services and support, in place of in-person meetups during COVID-19 lockdowns.
Zurich Financial Services Australia’s Head of Brand, Marketing and Corporate Affairs Linda Griffin said Zurich and OnePath Life were committed to improving accessibility of mental wellbeing programs in the community.
“New research into Australia’s mental health emergency by the Centre for Social Impact shows that prevention and early intervention represent our best tools for supporting mental wellbeing1,” Ms Griffin said.
“It’s our hope and strong belief that through participation in community programs like Mr Perfect, fewer Australians will reach a point of crisis in their mental health. We’ve seen first-hand through the various mental wellbeing programs we support that community-based programs serve a tremendous role. We are inspired by people like Terry Cornick, Mr Perfect’s founder, for the work they do to lift up their communities and fellow Australians.”
Mr Perfect founder Terry Cornick said awareness of mental health and wellbeing had improved among men in the five years since he started the program.
“When we first started Mr Perfect, even getting men to turn up was a challenge, let alone talk about their mental wellbeing,” Mr Cornick said.
“That’s no longer the case. Our average attendance at BBQs has gone from five to more than 20 and people are more willing to open up. What we’re offering is a soft entry point into mental health awareness and support. It’s our hope that men come to our BBQs, have a meaningful conversation with someone they can relate to, and later reflect on whether they need to consider taking the next step in addressing their own mental health concerns.”
1 Centre for Social Impact, 2021, Mental Health Deep Dive:
The partnership is in line with Zurich and OnePath Life’s mission to be champions of mental wellbeing in Australia by supporting early intervention and practical behavioural change.
Among the community programs that Zurich supports are: Tackle Your Feelings, delivering mental health training at community AFL clubs, The Raise Foundation, a youth mentoring organisation, and Beyond Empathy, an arts organisation that uses its influence to enrich the lives of indigenous youth.
Sara Rich, BlueChip Communication
Phone +61 431 032 086
Zurich Financial Services Australia is a life insurance, commercial insurance and investments specialist, that has been participating in the Australian market since 1920. Since its acquisition of OnePath Life from ANZ in 2019, the company provides life insurance to more than 1.5 million Australian customers under both the Zurich and OnePath Life brands. Our customers may access insurances recommended by a financial adviser (retail), through their superannuation (Group), and via direct-to-consumer channels.Zurich Insurance Group (Zurich) is a leading multi-line insurer that serves its customers in global and local markets. With about 55,000 employees, it provides a wide range of property and casualty, and life insurance products and services in more than 215 countries and territories. Zurich’s customers include individuals, small businesses, and mid-sized and large companies, as well as multinational corporations. The Group is headquartered in Zurich, Switzerland, where it was founded in 1872. The holding company, Zurich Insurance Group Ltd (ZURN), is listed on the SIX Swiss Exchange and has a level I American Depositary Receipt (ZURVY) program, which is traded over-the-counter on OTCQX. Further information about Zurich is available at www.zurich.com.